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Something to Say
Rap music's emerging new breed
By Michael McCall
AUGUST 24, 1998:
Even the most ardent supporters of hip-hop have been decrying the
music's staleness in recent years. "Big money and commercial radio have
made a mockery of rap," states a major article on the state of the genre in
the September issue of Vibe magazine. While the same evils--money
and radio--can also be accused of dry-cleaning the grit out of alternative
rock and country music, rap has undeniably been struggling through a dismal
artistic period hampered by superficial posing and uninspired ideas.
As in other genres, though, there are always a few obstinate
individualists working around the edges, presenting interesting and
sometimes groundbreaking work that helps lend the music a sense of
relevance. So while 1998 may belong to the endless gangsta clichs of Master
P and his million-selling No Limit crew, the future belongs to others. A
couple of years from now, up-and-coming hip-hop performers won't be citing
Master P as a musical influence; instead, they'll likely be tossing praise
onto more original acts sneaking in from hip-hop's flanks.
In the Vibe article, writer S.H. Fernando Jr. rightly tabs
Timbaland, Tricky, and Wu Tang Clan's RZA as hip-hop's current artistic
torchbearers. But there's also a new underground of positive energy and
clever creativity that's just starting to emerge. And judging from these
newcomers' albums, rap is poised to move into a more interesting and viable
direction. Already, this year has seen the release of such worthy records
as The Sunz of Man's The Last Shall Be First, Goodie Mob's Still
Standing, Queen Pen's My Melody, and, here at home, Utopia
State's fine Where Y'all From?
Two other potential leaders in rap's future--Jersey City's Canibus and
Los Angeles' Black Eyed Peas--have earned prime spots on hip-hop's annual
summer extravaganza, the Smokin' Grooves tour. (The tour was scheduled to
arrive at Starwood Amphitheater on Aug. 24, but the date was canceled this
past Monday.) Canibus, a protg of Wyclef Jean, is getting the biggest boost
from the tour, although he has already generated an enormous buzz in
urban-music circles, thanks in part to his standout contribution to the
Bulworth soundtrack.
Although Canibus has been celebrated for incorporating African and
Caribbean influences into his work, there's another reason his upcoming
album, scheduled for a September release, has become the most anticipated
debut in rapdom. All year, the newcomer has been locked in a rhymin' duel
with veteran rap star LL Cool J. Their on-record trading of outrageous
insults has blown up into the biggest musical bout since the East
Coast-versus-West Coast rap battles that ended with the violent (and still
unsolved) murders of Tupac Shakur and Notorious B.I.G.
While Canibus has gained loads of attention for his verbal sparring with
LL Cool J, it's his prowess as a rhymer and his exotic musical tastes that
set him apart. A native of Jamaica who grew up in Jersey City, Canibus
indeed raps with articulate force and agility. His debut album overplays
the boasts, but when he offers engaging commentary on personal integrity
and space-age futurism, he shows that he's as inventive with his mind as he
is with his mouth. Although he is guided in the studio by such formidable
talents as Wyclef Jean and DJ Premier, the highly individual grooves in his
tightly wrapped musical joints clearly belong to no one but him.
While Canibus may be the most-likely-to-succeed newcomer in hip-hop,
Black Eyed Peas are more intriguing and certainly more original. With their
new Interscope Records release, Behind the Front, this L.A. trio
presents topical, life-enhancing rhymes based on positive vibes and
progressive social thinking.
The three Peas--who go by Will.I.Am, Apl.de.ap, and Taboo--largely frame
their raps with live instruments, a move that puts them in the
small-but-potent tradition of A Tribe Called Quest and The Roots. Like
those bands, the Peas combine exuberant music with raps that roll out like
college essays, examining life and love in the inner city while offering
plenty of high-minded advice. The group's slow-baked, funky grooves flow
with laid-back ease, tastefully punctuated by trumpets, flutes, organs,
marimbas, and other soul and jazz influences.
"We keep it at a higher level," Will says in the album-opening song,
"Fallin' Up," which attacks the rap community's consumerist tendencies and
its gangsta-fantasy excesses. ("We don't use violence to represent./We just
use our intelligence and talent.") Like other up-and-coming rap teams, the
Peas are among a new generation of rappers who have grown weary of
corporate exploitation. They're coming from a new place, they say, "Where
the music is the business, but the business isn't the music."
The band does use samples, but it employs them with an inventive ear:
For instance, the Peas extract a great rhythm track from a Meters song on
their own "Clap Your Hands." They recognized that replicating such an
inherently funky sound would be a formidable challenge for other musicians.
So the trio took the Meters' original rhythms, as well as their New
Orleans-style chants, to build a fresh song that merges Crescent City
grease with modern-day methods and meanings.
They're just as circumspect with other samples, which come from a wide
variety of sources, including Brazilian percussionist Paulinho Dacosta,
soul singer Angela Winbush, new wave rockers Blondie, and a Middle Eastern
tune that throbs with liquid soul. Proving that they're populists as well,
they even sample the theme song from the movie Grease, though it's
all but impossible to pick out in the catchy "Joints & Jams."
With 16 songs and over 74 minutes of music, the Black Eyed Peas' debut
sometimes gets in a rut; like many rap congregations, they're overly
concerned with filling every song with lines from each member. Indeed, some
prudent editing would have helped lift a promising debut into something
with even more impact and importance. Even so, Behind the Front
offers several of the year's most entertaining rap songs.
In "Positivity," the album's closer, the trio stages a resounding call
for the rap community to move away from the violent posturing that has led
to so much bloodshed among rap stars and the communities that spawned them.
The song even includes a section that calls down those rappers who aim
their words at each other instead of at more important concerns. "These rap
fans are taking this shit serious," Will.I.Am sings. "It ain't New York
versus L.A., 'cause really it's/Hip-hop with a big ol' problem/Let's see
what we can do to solve 'em/We got to keep it on the positive."
Set to an inventive combination of acoustic guitar, tightly snapped
snare, tinkling vibraphone, and low-key trumpet purrs, the song is as smart
as it is sensitive. The Black Eyed Peas are serving up some serious soul
food on Behind the Front. Given time to develop, they could become
one of the bands that helps transform hip-hop into the kind of emphatically
positive agent of unity and social change that soul music was three decades
ago.

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