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One For The Money
By Chris Herrington
AUGUST 17, 1998:
In college I had a professor who taught post-World War II U.S.
history almost entirely as a succession of video images, or clips,
as he called them. Cold War Chrysler commercials would lead into
a Pepsi spot from the previous years Super Bowl into a televised
wrestling match from the 50s into Jaws ejaculatory conclusion.
Since it was a cultural-studies view of recent U.S. history, Elvis
was well-represented. Greil Marcus Mystery Train was even assigned
reading. But when it came time to choose a favorite clip from
the scores of images wed been bombarded with, I ended up going
with Bob Dylans Gulf War-era Grammy performance, because the
Kings greatest video clip, in my mind the best clip ever, was
left out. Im referring to a quiet little moment recorded for
the 68 Comeback special, simply titled Elvis, that seems to have
slipped into the dustbin of history.
That TV special from December 3, 1968 or, more specifically,
the informal, proto-Unplugged concert footage that is mixed in
among the production numbers is one of pops most talked about
public performances. Much has been written about it; perhaps most
notably in the Presliad chapter from Mystery Train, where Marcus
calls it the finest music of his life. But even Marcus skips
over the moment that stops me cold every time. Youll have to
catch it on the unedited One Night With You, because the TV special
edited it into meaninglessness, but, in mid-performance, Elvis
pauses and addresses the audience in a serious manner, speaking
to a young crowd for whom the Beatles are more popular than Jesus.
Id like to talk a little about music
very little, he says.
Theres been a change in the music field in the last 10 or 12
years, he continues, sounding ancient at 33. And I think everythings
improved; the sounds improved and the musicians have improved
and the engineers have certainly improved. I like a lot of the
new groups. You know, the Beatles and the Byrds [he pronounces
it Beards] and....
Then he smirks, nods, revealing how perfunctory this little spiel
is, and continues, ...whoever, but I really like a lot of the
new music.
Then, with a hint of reluctance (fear?), he gets to his point:
But a lot of it is basically
music is basically
rock-and-roll
music is basically gospel and rhythm-and-blues and ..., or it
sprang from that, and people have been adding to it, adding instruments
to it, experimenting with it. But it all boils down to just ..
uh ...
And there he loses it.
I dont know what Im talking about, really, he says.
Then he starts rambling, So I told em, man you can do anything
you wanna do... .
What is he talking about?
You can do anything you wanna do, baby ... I said: Well, its
a one for the money ....
And he launches into Blue Suede Shoes, the ultimate rock-and-roll
song. Whats this all about? What is it that he cant bring himself
to say and why? With Sgt. Peppers crowned as the greatest achievement
in the history of music the year before and with Woodstock on
the horizon, I think its this: Dont forget. Dont forget that
this music which now cradles a counterculture and is considered
art originally belonged to us poor, uncouth Southerners, outsiders
by birth instead of choice, who made the world listen. It belongs
to Chuck Berry and Jerry Lee Lewis and Carl Perkins and Little
Richard and me. And dont forget it.
And why does he pull back? Maybe he cant find the words. Elvis
was a force of nature, not a theorist. Maybe he was unsure of
how he would be received. He was used to being surrounded by sycophants,
and this performance was perhaps his most vulnerable since the
mid-50s. More than likely he was too polite. His momma didnt
raise him to speak that way. Never mind, the song he then plays
Carl Perkins eternal gift to the planet and the ferocity
that this moment seems to pull from the rest of the show, accomplishes
more than any words he could have spoken.
It may have been his finest moment, but, despite the seminal Memphis
sessions that followed, it was a fluke, a glorious pit stop on
the way to Vegas. It was a performance that fit the times; 1968
may have been the Age of Aquarius, but it was also the year of
rock-and-rolls first roots revival, the year of Dylans John
Wesley Harding, the Bands Music From Big Pink, Creedence Clearwater
Revivals debut album, and the Byrds Sweetheart of the Rodeo.
At a moment when rock-and-roll seemed on the verge of breaking
with its history, and a movement emerged to reclaim those roots,
Elvis was the ghost of rock-and-roll past, a forgotten King briefly
returning to remind everyone of the kingdom he helped create.

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