The Big Show
By Dennis Freeland
AUGUST 11, 1997:
After the politics, the
arrogance, the money, after the hurt feelings, this was the
truth: It is the NFL -- the best football on the planet.
I was at Rhodes College early Thursday
morning, standing on the track surrounding Fargason Field. As the
Tennessee Oilers went through various drills and exercises, I
thought how it looked like any other football practice. The
players were bigger, faster, and better, but wearing their
practice jerseys they really could have been any team, anywhere.
Then an odd couple came
to the edge of the field and stood in front of me -- one tall and
black; the other short and white. I didn't recognize either until
I saw the names on their jerseys. Del Greco. Roby.
It took two veteran kickers to remind me that this was, indeed,
the National Football League.
The Oilers are not a star-studded team.
The best player on the team, running back Eddie George, is
entering his second season. The other media darling, quarterback
Steve McNair, has only started six NFL games.
It is the old-timers like Del Greco, the
14-year veteran from Auburn, who represent the true glory of the
NFL. Del Greco, one of the league's better placekickers, holds
most of the team's kicking records. How many times have we seen
him in a pressure situation on TV? He's come through with nine
game-winning field goals during his career.
Reggie Roby spent most of his 15 NFL
seasons with the Dolphins. A career punting average of 43.5
yards-per-punt certifies his position as one of the 10 best
punters in NFL history. Roby is the consummate professional, the
only punter I've ever seen wear a watch on the field. He uses it
to time his kicks.
Then there is Mel Gray, the most
prolific kickoff-return man in NFL history. In 12 NFL seasons
Gray has returned 412 kickoffs for 10,057 yards. He has run back
nine kickoffs or punts for touchdowns, a feat matched by only
three other players, including the legendary Gayle Sayers. Last
Saturday at the Liberty Bowl, Gray showed that even at 36, while
he fights for one more year in the league, he still has the
explosive speed to electrify a crowd.
The lesson learned last week is a simple
one: This is the NFL and it's playing in our town. There was Mike
Ditka storming the visitor sidelines. There was a camera crew
from NFL Films. There was Heath Shuler, Danny Wuerfful, Mercury
Hayes. This is the NFL.
Last week I seriously questioned
projections that the Oilers would draw 40,000 or more per game in
Memphis. I'm still not sure. If the Oilers refuse to spend on
advertising and promotions, they may still have to settle for
crowds between 25,000 and 35,000.
What the team should have done is follow
the advice of my colleague, John Branston. He suggested this
first preseason game should have been a freebie, promoted under
the banner of "We Owe You One." Think about it: The
Oilers could have turned out a huge crowd, taken a giant step
toward dispelling the widespread resentment in Memphis toward the
NFL, and infused their two-year stay in Memphis with an uplifting
beginning.
Instead they had to settle for the
smallest crowd to see a preseason game in the NFL so far this
season: 22,811. Pepper Rodgers, who came up with the idea of
bringing the team to Memphis a few days early, then sold the
concept to Oiler brass in Nashville, should be credited for the
team's first successful PR move.
After the team concluded its afternoon
practice last Thursday, the players walked over to the gathered
fans, shook hands, and signed autographs. They looked not like
the greedy, arrogant NFL, but the young twentysomethings that
most of them are.
The NFL is real. It now has a face.
ODDS AND ENDS: Oiler executive
vice-president Mike McClure before the exhibition:
"The future of this franchise in Tennessee is not going to
be based on how many people come to this game." TV-5 sports
anchor Jarvis Greer surveying the thousands of youngsters
at the Saints game and thinking of the inevitable day when the
Oilers leave town: "This is going to hurt these kids a lot
worse than when some of our minor-league teams left Memphis in
the past." Oilers attendance had declined in Houston for
five straight years, from a record 60,341 in 1991 to 31,825 last
year. The team drew 43,754 on the road in 1996.
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