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Taking Ten
A ten-year drive over miles of smiles
By Marc Stengel
JUNE 28, 1999:
In a garage full of the accumulated debris from some 25 years'
fascination with cars and motorcycles, I rummage at my peril. There are
specialty tools for cars, now gone, that I both loved and hated. The
air-pressure gauge that once serviced my racing Triumph TR4A now ensures
proper inflation for my lawnmower tires. The jack stands and bushing press
remind me darkly of the performance A-arm bushings I once installed in my
'72 Monte Carlo. All that's left of my Honda N-600--a 600cc four-passenger
hatchback with 10-inch wheels, 36 horsepower, and dash-mounted gear
shifter--is a well-worn shop manual.
The pieces of cars and bikes from my past resemble a timeline in rebus
form, more suggestive than explicit. The pieces about cars and bikes
that I've written in the last 10 years sharpen the focus considerably upon
what just may be the most momentous decade of change in the 103-year
history of the automobile in North America. This decade virtually coincides
with the rebirth of the Nashville Scene into its present persona.
Thus a look back over 10 years of regular auto reporting for this and other
media lends an interesting, and curious, backdrop to the Scene's own
first decade.
There is, for example, the all-but-forgotten late-'80s mania for
minivans. Now ubiquitous and multinational, these are the vehicles that
saved a car company--Chrysler--and a U.S. auto industry. Until the
mid-'90s, import minivans remained mostly a footnote in a market dominated
by the Dodge Caravan (in spite of the irony that Volkswagen first conceived
the concept decades before with the Minibus).
In the '90s, cars have watched their dominant sales majority erode into
a nearly 50/50 parity with the truck category that includes pickups,
minivans, and SUVs. How prescient, then, for General Motors to inaugurate
the decade with a revolutionary new concept, the Saturn, whose original
patina of novelty has faded into the foundering fortunes of the present.
Despite ambiguous financial releases based on shell-game accounting, most
analysts suspect the division has yet to post an unsubsidized profit to
GM's books. Through May '99, sales are down a further 2 percent below the
8-percent slide posted in '98. At its debut, Saturn was intended to be the
import fighter par excellence. A painful wince comes from
acknowledging that Saturn's next new model will be a re-skinned Opel sedan
from Germany.
Moreover, it's as if the real imports--by which everyone means
the Japanese automakers mostly--just tippy-toed quietly around Saturn's
noisy bravado. Lexus models appeared in 1989 as the upscale division of
Toyota. Nissan soon followed suit with Infiniti, as Honda did with Acura.
In just 10 years, these luxury and near-luxury models have defined the
agenda in their respective categories and have forced American and European
competitors to play catch-up. To its unending credit, Mercedes-Benz met the
Japanese bet and raised it. Startled out of a sluggish complacency in the
'80s, the German automaker has decorated the '90s with exciting,
attractive, and supremely well-made vehicles ranging from roadsters to
ultra-luxe sedans to a quirky half-truck/half-minivan called the All
Activity Vehicle.
No sooner had M-B piped its own reveille than other slumbering Europeans
bolted awake as well. VW/Audi has literally reinvented itself back to life
in this last decade. BMW has entered the language as the epitome of panache
and sportiness, as in the characterization of Macintosh as "the BMW of
computers." With Ford's funds and savvy, England's Jaguar has reclaimed its
role of Top Cat.
North American automakers have responded erratically to the two-front
war across both oceans. Chrysler decided to join 'em rather than beat 'em
and folded itself into DaimlerChrysler last year. Until lately, Ford's
Lincoln Division had devolved into a fleet of luxury liners for old-timers.
The mega-SUV Navigator changed all that last year--and the Lincoln LS, a
new luxury sport sedan that shares a platform with Jaguar's S-type,
promises even more excitement. Cadillac, bless its heart, is trying every
ruse: an entry-level Catera sport sedan from Germany; the Escalade
humongo-truck of its own; a skillfully redesigned Seville flagship. Even
so, division-wide sales were pancake flat for '98--even before the
embarrassing admission of bogus end-of-year sales data. They're down 16
percent so far in '99--in the midst of record-making results for nearly
everyone else.
America's grudging revenge on the global marketplace, however, has been
trucks. Nobody builds 'em better, in greater variety, and for more work and
play applications than the Big Three. As the '90s dawned, trucks played
backbeat while cars called the tune. Ten years on, they're singing lead.
The manufacturers love 'em, because they're relatively easy to make and
command as much as $10,000 margins for SUVs like the Ford Expedition or GMC
Yukon. Consumers, apparently, gotta have 'em.
Trucks, in short, seem to have become the Olympian ideal of the modern
automobile in the very same decade that marked momentous anniversaries of
two previous automotive Titans. Chevrolet's millionth Corvette rolled off
the line in '93, just in time for the car's 40th birthday. Since then,
America's only full-blooded, world-class sports car has matured into the
fifth-generation C5 Corvette. This is arguably the most affordable,
pure-performance package on the planet, and it is indeed enjoying a modest
upsurge in popularity as this decade draws to a close. Its annual sales of
29,000 units in '98, however, are but a widow's mite compared to the
monthly sales rate of Chevrolet's own pickups, which clocked 57,000
units just for May '99.
Another birthday this year is somewhat more auspicious for the
enthusiast. In the early '90s, Ford was seriously considering putting its
fabled Mustang out to pasture. A last-minute reprieve paved the way for two
major redesigns in the '90s, culminating with the 35th-anniversary Mustang
of 1999. Sales are all but stratospheric--up 33 percent in May alone,
compared to a year ago. While other muscle cars litter the boneyards,
Mustang has hit a nerve with a curious blend of old-fashioned testosterone
and trendy new sensibilities. It took Corvette 40 years to sell 1 million
models, but Mustang manages to do so roughly every seven years. And in the
process, Ford's trick pony is burying archrivals Chevrolet Camaro and
Pontiac Firebird.
There is no better automotive symbol of the 1990s, perhaps, than the
pugnacious Viper RT/10 from Dodge. As a masterpiece of image and
performance, it is a limited-production car that sells only about 100
models a month. And yet its sheer, V10-powered audacity heralded this
decade's transformation of Chrysler Corporation from sob sister into Power
Ranger. This reinvented company, the car seemed to say in '92, could do
anything.
And that's just what Chrysler--oops, DaimlerChrysler--has managed to
do--including taking the first six places in its class with the
Viper GTS-R at this year's Le Mans. But where the true sporting enthusiast
is concerned, it may turn out that the Viper is a snake in the garden.
Underhood, and behind all the posture and pose, lies a 10-cylinder motor
designed originally for a truck. In these closing years of the automobile's
first century, you see, it is pickups, minivans, and SUVs that most elicit
the enthusiast's keen lament. For the foreseeable future, Vipers and
'Vettes notwithstanding, the auto scene is all trucked up.

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