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Life After Nirvana
Even if everything has changed, music is as good now as it was a decade ago
By Noel Murray
JUNE 28, 1999:
Ten years ago, as the Nashville Scene was putting its first issue
to bed, I was an expatriate Nashvillian attending the University of Georgia
and sweating through my flannel at the local nightclubs. In those days, we
had a thing called "college rock," and Athens, Ga., was considered a
hotspot on the college rock circuit. During my four years there, I saw The
Feelies, Camper Van Beethoven, The Pixies, Meat Puppets, Billy Bragg, Robyn
Hitchcock, Uncle Tupelo, My Bloody Valentine, Dinosaur, Sonic Youth, The
Lemonheads, The Replacements, Fishbone, fIREHOSE, and the list goes on.
Almost more impressive are the bands I didn't see, like Living
Color, Pearl Jam, and Nirvana.
Some would say that by missing Nirvana, I missed the most important
thing to happen in popular music over the past 10 years. They'd say the
story of '90s rock is the story of Nirvana--the way they re-popularized the
loud and fast, and the way Kurt Cobain's suicide seemed to slam the door on
a movement before it even really got started. When the magazines start
running articles about the past decade in music, Nirvana will likely be on
the cover.
But for me, the real story is that list of names in my opening
paragraph. Many of those acts are still around--either under their original
brand or in some new configuration--but their appearance on the marquee
doesn't hold the same potential for excitement that it did when I was a
sophomore writing bad checks every week at the record store. That happens,
of course. There's a bitter undercurrent, though, to the decline of my
former heroes, in that so many of them seemed to have been ground up and
spit out during the Nirvana years. As the underground spilled into the
mainstream, there were hits and money was made, but many artists alienated
fickle scenesters when their records started selling; then they were
abandoned by their new corporate pals when their popularity waned.
So what else is new, right? Name a cultural epoch that didn't end in
full cash registers and empty souls. Still, if you're looking for something
to miss, turn your radio to the "left of the dial," as we used to say, and
see how long you can listen to your local college radio station before you
scramble back to the right, looking for melodies and backbeats (and maybe a
little Pearl Jam). College radio lost its way in the '90s, as student
programmers let "credibility" preside over quality. The medium today is
mainly a refuge for well-meaning amateurs and unyielding genre fetishists.
That's the bad news of the past decade. I could go on, but to be honest,
I heard more good records last year than I did in all of 1989 and 1990 put
together, so why quibble? Plus, the grunge scene shoved the arrogant,
joyless Brit-poppers off of MTV for awhile, so that's one good thing about
the last 10 years.
Here are three more:
SoundScan. This new method of recording album sales, adopted by
Billboard in 1991, completely changed the public's perception of
America's listening habits. Before, records climbed up the charts slowly
until they reached the Top 10 by some kind of mysterious (possibly corrupt)
fiat. Afterward, however, hit records shot to the top with no delay, and we
suddenly realized just how many people were buying the music of Metallica,
Garth Brooks, Ice Cube, and, ultimately, Nirvana. Suddenly, to be "with
it," Americans had to broaden their tastes.
The Internet. Speaking of staying "with it," I don't think I'd
ever want to go back to the days of reading about an interesting new band
and then coming up empty when I searched for their music at the local
record store. Technology in general is making it easier to sample and buy
new music, and with the recent announcement that some labels are planning
to offer made-to-order discs of out-of-print material, we may be heading
into an era when anything we want to hear is available at the click of a
mouse.
Nashville's local music scene. When I left Athens and returned
home in 1992, the nightlife in Nashville was so pathetic that me and my
gang often spent our nights hanging around the Opryland Hotel, watching the
"dancing waters." Then downtown started booming, the Ryman was restored,
Greg Garing and BR5-49 revived live country music, local rockers began to
pursue indie expression instead of waiting for major-label record
contracts, and Murfreesboro goosed its neighbor with some legitimate
competition. Today, the Nashville Scene actually has a "Nashville
scene" to cover.
There's definitely been an overall net gain in popular music this past
decade. I could close with a list of contemporary bands that is every bit
as exciting as my opening litany, or I could talk about how there's a
genuine underground again, where music is being made with little regard for
future T-shirt sales. Except that I haven't really touched on the biggest
pop music trend of the past 10 years--and no, it's not electronica, which
is still more a flavor than a full-blown foodstuff. The '90s ultimately
aren't about Nirvana, but about The Fugees, Dr. Dre, Master P, and Puff
Daddy. Hip-hop has influenced just about everything in the culture,
including film, television, fashion, and advertising.
As an art form, though, rap is nowhere near as vital as it was 10 years
ago, when Public Enemy, Ice-T, De La Soul, A Tribe Called Quest, and N.W.A.
made each new release a revelation. Most hip-hop records now (aside from
the one-hit wonders) lack the urgency of these pioneers' original releases,
and new rap discs are often endurance tests, given the modern propensity
for double-CDs packed with disturbing between-song "skits" and slow,
druggy, repetitive beats.
A final lament, then: When Public Enemy and De La Soul were at their
liveliest, their music was heard less on urban radio than on--you guessed
it, college stations. Yet another reason to mourn the foundering, wayward
format of college radio; all the technology bearing down can't take the
place of the free public airwaves. As the 1990s come to a close, both rock
and soul are in need of a galvanizing act to give popular music an edge
again, to steal the thunder from the bite-less bubblegum boy-bands storming
the charts. But if this pied piper were to suddenly start blowing, where
would the kids go to hear his song?

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